a pr must read
Summary
For all professionals and students who want to improve their prospects
in business, this book prepares and positions them to build dream careers,
giving them the education and guidance required to develop vital soft
skills, and work remotely and independently.
giving them the education and guidance required to develop vital soft
skills, and work remotely and independently.
After establishing a foundation for solid professional communications
on a personal level, it quickly opens doors to business insights and
opportunities that are exciting, inspiring, and highly sustainable.
Immersing readers into the key realms of business success and
exploring the full spectrum of essential communications practices,
they gain knowledge and trade skills of immense value, including:
on a personal level, it quickly opens doors to business insights and
opportunities that are exciting, inspiring, and highly sustainable.
Immersing readers into the key realms of business success and
exploring the full spectrum of essential communications practices,
they gain knowledge and trade skills of immense value, including:
- The basics of positive, proactive, strategic communications for
individuals and organizations
individuals and organizations
- What it means to be a PR expert in the creative industry and
to do great work
to do great work
- An introduction to essential business imperatives, with high-level
instruction on creativity, strategy, leadership, management, marketing,
and much more
instruction on creativity, strategy, leadership, management, marketing,
and much more
- Customer service and all it entails
- Extensive exploration of the PR toolset and its application in
real-world marketing scenarios
real-world marketing scenarios
This book brings home all instruction with sophisticated questions
and challenges, ensuring readers have every opportunity to comprehend
and grow, step by step.
and challenges, ensuring readers have every opportunity to comprehend
and grow, step by step.
My review
I'm always very interested in public relations (pr) and communication
due to work and for my hobby (blogging) as well.
So I was keen to read the book of Roger Darnell.
due to work and for my hobby (blogging) as well.
So I was keen to read the book of Roger Darnell.
I liked the clear chapters, the way the book was written and the interesting
topics as well. I actually learned a lot by reading this book.
topics as well. I actually learned a lot by reading this book.
This is a pr must read for anyone who is interested in business
communication.
communication.
I give a 5 star rating for this interesting book and I hope to read more
books of him about communication.
books of him about communication.
The author
Roger Darnell is an author, publisher, PR consultant, producer,
and career guide collaborating with illustrious luminaries every day.
Proud @UCF alum.
and career guide collaborating with illustrious luminaries every day.
Proud @UCF alum.
The book
This book is published in 2022 by Routledge.
Booktasters
I received a free copy via Booktasters and the author. Thank you very much
for this splendid reading chance.
for this splendid reading chance.
