Showing posts with label economy. Show all posts
Showing posts with label economy. Show all posts

Thursday 25 August 2022

The purpose of capital

Elements of Impact, Financial Flows,
and Natural Being


Interesting book with new views 


My review

As I studied Accountancy and Fiscal law, I was keen to read this book.
The first thing I noticed was the beautiful lay out of the book and the
clear division in chapters.

It was interesting to read and the Purpose of Capital offered new view
to think about. Anyway I enjoyed reading this book.

I would recommend this book to all who like to read about economical
growth and social investing.

For asking the question why and the interesting views, I would like to 
give this book a 5 star rating.



The author


Jed Emerson is strategic advisor to family offices and wealth management
firms executing diverse approaches to investing for financial returns with
social and environmental impact. 

Co-author of the first book on impact investing, as well as six other books
on impact investing and social entrepreneurship, he has been active in both
fields for nearly thirty years. He has served as founding director and board
member of diverse social enterprises and impact investment groups. 

Emerson is a Senior Research Fellow at University of Heidelberg's Center
on Social Investing and has held faculty appointments at Harvard, Stanford
and Oxford business schools. He has taught social entrepreneurship at
Kellogg Business School and NYU-Abu Dhabi in the U.A.E. In the late 90s,
Emerson coined the concept of Blended Value to describe the reality that the
value we create in our lives and through our investing is a blend of social,
environmental and economic elements. While the value we create is whole,
we are asked to choose between doing well or doing good, making money or
engaging in philanthropy and working in nonprofit or for-profit organizations. 

This dualism prevents us from capturing the full value and returns of not
only our investments, but our lives and personal purpose. The Purpose of Capital:
Elements of Impact, Financial Flows, and Natural Being explores how we
may bridge the divide between how we think about doing well and doing good
in order to optimize the overall impact of our lives and wealth. In recent
years, Emerson's work has expanded to include consideration of not simply
how to invest for more than money, but also how we might think about the
deeper purpose of our wealth and lives-the Why. His latest offering, the
eighth book he has produced, is The Purpose of Capital: Elements of Impact,
Financial Flows and Personal Being and explores the broad and historic links
and connections between how we think about money and investing and how
we understand the total, integrated value of our lives and World. Before
becoming an internationally recognized leader in impact investing and
social entrepreneurship, Emerson spent the first part of his career in social
work, focusing on youth and community development. He was founding
director of Larkin Street Services, a San Francisco-based nonprofit serving
homeless and runaway youth.

Booktasters


Thank you so much Booktasters and the author as well for providing me a
free copy in return of my honest review, which I did. 




Saturday 2 January 2021

Bookreview: Brandlife

 Bookreview: 


Brandlife


written by Andrej Drapal



"Very useful information"

Summary

Do you sometimes feel like your brand runs you and not the opposite? Are you
feeling depressed for that reason? Are you stunned by brands, but then you do 
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do  not worry! Answers to these
and many other brand and branding related questions are to be found in this 
book. Brandlife is a branding philosophy and branding manual at the same
time. 


My review

All aspects of business really are interesting just as marketing and branding. 
It's fascinating how brands are developed and what the philosophy after the
brands is. 

"Brandlife" written by Andrej Drapal really has very useful information, 
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.

I certainly would recommend "Brandlife" to professionals such as managers
and marketers. This work also is important for students. 

I was doubting to give a four star or a five star rating. But as it's about 
doubting, I'll give it a five star rating. 






The author

Andrej Drapal is a philosopher, a journalist, an editor, a theatre producer in the
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter: 
@Andrejdrapal.

Booktasters


I received an advance copy for free from Booktasters and I'm leaving this review
voluntarily. Thank you for giving me this excellent reading chance! 



Source picture: Book Cover