The product launch checklist

A must read guide

My review

Marketing always have interested me a lot. That's why I read
and reviewed this book before my other reads. 

I enjoyed the book the product launch written by Dominic Frúges, 
because it offered a wide range of topics and tips about how to
launch a product. I also found the to do lists and the check lists
in the book very handy. 

It is clear that the author has lots of experience in this topic. So,
the book is an absolute must read guide for everyone who

is interesting in launching a product.

Of course I give a 5 star for the product launch.

Booktasters

I want to thank Booktasters and the author, Dominic Frúges
as well for providing me a free copy, in return for my honest 
review, which I did. 

The book "The product launch" was published August 28, 2022. 

Wellness Wellplayed - The power of a playlist

It was fun to read this book.

Summary

Music is powerful. The right song at the right time can make you smile,
cry, dance, or breathe a contented “ah.” 

In Wellness, Wellplayed, music therapist Jennifer Buchanan shows us
how to develop and use music playlists with purpose, as a bridge
to something deeper within ourselves—and a way to address our
human need to feel, create, and connect.

It has 152 pages, Paperback

Wellness Wellplayed was published September 10, 2021

My review

It was fun to read this wonderful book! It's a splendid mix between
sciences and personal stories. 

The book gives new views about how to use music well. I think I'll
listen to some playlists now :-)

Anyway, I enjoyed reading this book and I would recommend this
to all people who love music.

I give a 5 star rating for this pleasure read.

Booktasters

I want to thank Booktasters and the author Jennifer Buchanan for
providing me a free copy in return for my honest review
which I did. 

Bits, Bytes and Barrels

 What an interesting book!

My review

The book Bits, Bytes and Barrels draws my attention immediately, 
although it sometimes is a dry business subject.

The author did his job very well, by explaining the subject in a 
clear way. It also was handy to have a summary at the end of each
chapter. 

All those things made the book a must-read for
everyone involved in the Oil & Gas industry and the digitalisation
as well!

I give with lots of pleasure a five star rating for this very interesting
book and I hope to read more books from this author.

Booktasters

I want to thank Booktasters and the author Geoffrey Cann as well
for providing my a free copy in return of my honest review, which
I did. 

The purpose of capital

Elements of Impact, Financial Flows,
and Natural Being

Interesting book with new views 

My review

As I studied Accountancy and Fiscal law, I was keen to read this book.
The first thing I noticed was the beautiful lay out of the book and the
clear division in chapters.

It was interesting to read and the Purpose of Capital offered new view
to think about. Anyway I enjoyed reading this book.

I would recommend this book to all who like to read about economical
growth and social investing.

For asking the question why and the interesting views, I would like to 
give this book a 5 star rating.

The author

Jed Emerson is strategic advisor to family offices and wealth management
firms executing diverse approaches to investing for financial returns with
social and environmental impact. 

Co-author of the first book on impact investing, as well as six other books
on impact investing and social entrepreneurship, he has been active in both
fields for nearly thirty years. He has served as founding director and board
member of diverse social enterprises and impact investment groups. 

Emerson is a Senior Research Fellow at University of Heidelberg's Center
on Social Investing and has held faculty appointments at Harvard, Stanford
and Oxford business schools. He has taught social entrepreneurship at
Kellogg Business School and NYU-Abu Dhabi in the U.A.E. In the late 90s,
Emerson coined the concept of Blended Value to describe the reality that the
value we create in our lives and through our investing is a blend of social,
environmental and economic elements. While the value we create is whole,
we are asked to choose between doing well or doing good, making money or
engaging in philanthropy and working in nonprofit or for-profit organizations. 

This dualism prevents us from capturing the full value and returns of not
only our investments, but our lives and personal purpose. The Purpose of Capital:
Elements of Impact, Financial Flows, and Natural Being explores how we
may bridge the divide between how we think about doing well and doing good
in order to optimize the overall impact of our lives and wealth. In recent
years, Emerson's work has expanded to include consideration of not simply
how to invest for more than money, but also how we might think about the
deeper purpose of our wealth and lives-the Why. His latest offering, the
eighth book he has produced, is The Purpose of Capital: Elements of Impact,
Financial Flows and Personal Being and explores the broad and historic links
and connections between how we think about money and investing and how
we understand the total, integrated value of our lives and World. Before
becoming an internationally recognized leader in impact investing and
social entrepreneurship, Emerson spent the first part of his career in social
work, focusing on youth and community development. He was founding
director of Larkin Street Services, a San Francisco-based nonprofit serving
homeless and runaway youth.

Booktasters

Thank you so much Booktasters and the author as well for providing me a
free copy in return of my honest review, which I did. 

The Communications Consultant's Foundation

 a pr must read

Summary

For all professionals and students who want to improve their prospects 

in business, this book prepares and positions them to build dream careers,
giving them the education and guidance required to develop vital soft
skills, and work remotely and independently.

After establishing a foundation for solid professional communications
on a personal level, it quickly opens doors to business insights and
opportunities that are exciting, inspiring, and highly sustainable.
Immersing readers into the key realms of business success and
exploring the full spectrum of essential communications practices,
they gain knowledge and trade skills of immense value, including:

- The basics of positive, proactive, strategic communications for
individuals and organizations

- What it means to be a PR expert in the creative industry and
to do great work

- An introduction to essential business imperatives, with high-level
instruction on creativity, strategy, leadership, management, marketing,
and much more

- Customer service and all it entails

- Extensive exploration of the PR toolset and its application in
real-world marketing scenarios

This book brings home all instruction with sophisticated questions
and challenges, ensuring readers have every opportunity to comprehend
and grow, step by step.

My review

I'm always very interested in public relations (pr) and communication
due to work and for my hobby (blogging) as well.
So I was keen to read the  book of Roger Darnell. 

I liked the clear chapters, the way the book was written and the interesting
topics as well. I actually learned a lot by reading this book.

This is a pr must read for anyone who is interested in business
communication. 

I give a 5 star rating for this interesting book and I hope to read more
books of him about communication. 

The author

Roger Darnell is an author, publisher, PR consultant, producer,
and career guide collaborating with illustrious luminaries every day.
Proud  @UCF alum. 

The book

This book is published in 2022 by Routledge. 

Booktasters

I received a free copy via Booktasters and the author. Thank you very much
for this splendid reading chance. 

Bookreview: The Path to Freedom

 What an interesting book!

The Path to Freedom

Starting a Business for the Reluctant
Entrepreneur

Summary

Do you want to start your own business but you're too afraid or nervous to try?
Do you dread financial risk and failure? Do you fear rejection? Stop worrying
right now, because The Path to Freedom: Starting a Business for the Reluctant
Entrepreneur gives you everything you need to start a successful side business!

The Path to Freedom: Starting a Business for the Reluctant Entrepreneur
shows you how to fulfill your dream by being a practical realist

My Review

First of all: what an interesting book! It gave hints to obtain and create

business goals. It was full with practical information, which I found
usefull. I also enjoyed the writing style and the content. 

I would recommend this book to all who like to read more about setting up
a business. 

Because it is written in a nice way, I want to give The Path to Freedom, 
Starting a Business for the Reluctant Entrepreneur - a five star rating. 

The Book

The Path to Freedom - Starting a Business for the Reluctant Entrepreneur,

was published on 7 June 2021 and contained 428 pages. 
The author is Stephen Haunts.

Booktasters

I really want to thank Booktasters and the author for this excellent reading chance.

It was my 50th. Bookreview for Booktasters. 

Bookreview: Green is good, Save Money, Make Money, and Help Your Community Profit from Clean Energy

compact but very interesting book  

Summary 

Renewable energy is good for your wallet. Those who see that opportunity
are already seizing it … all the way to the bank. Green Is Good is a no-nonsense
guide to how you, the average American, can easily incorporate clean energy
and energy efficiency into your daily life and in the process save money,
make money, and help wean your community off fossil fuels. Renewable
energy guru Brian F. Keane walks you through the cost-benefit trade-offs
that come with the exciting new technologies and introduces you to the
revolutionary clean-energy products on the horizon, making the ins and outs
of renewable energy easily accessible. He shows what you can do on every
level to seize the opportunity and profit from it. A renewable energy future
isn’t just good for the environment; it’s good for the economy, and
Green Is Good will show you how—before it’s too late.

My review

Green is good is a small book, but with a lots of interesting information.

It was clear that the author knew his stuff perfectly!

I enjoyed reading Green is good, due to the compact size of the book and
due to the suggestions of the author. It also has a beautiful book cover!

I will recommend this book to all who want to read about saving money

and helping your community profit from Clean Energy.

I give a 5 star rating to this compact and interesting book! 

The author

Brian F. Keane is president of SmartPower. He appears on White
House Chronicle and contributes regularly to the Huffington Post.
Twice named Connecticut's Environmental Hero by the People's
Action for Clean Energy, Keane speaks extensively with local and
national media about clean energy and energy efficiency. He lives
with his wife and their four children in Arlington, Virginia. 

Booktasters

I want to thank Booktasters and the author as well for providing me
a free copy. 

source picture: book cover

Bookreview: All in the same boat

 

Very interesting book! 

Summary

On a submarine crew, officers and sailors work together in cramped spaces
and challenging conditions to accomplish complex missions with no room for
failure.

As Rennie moved into leadership positions in the business world, he found that
the basic underlying principles for success at sea also led to high-performing
teams on land.

Leaders succeed when they create a unified team with a singular mission -
when all employees perform like they are all in the same boat. 

My Review

I enjoyed this book very much as well as the applicable book cover. 

The author tells fantastic about his own experiences in the navy, which
he compares to situations in a business.

I read many books about leadership and about Industrial and Organizational
psychology but this one is special due to the personal stories of the author.
He also makes great links and argumentations with for example facts and 

figures.This book helps business leaders with clear hints. 

I would recommend "All in the same boat" to all the business leaders who
want inspiration for the problems in their firm. 

I give without any doubt a 5 star rating to this very interesting book! 

The author

Jon is a business leader, author, podcaster and speaker. He is co-founder,
president and CEO of Peak Demand Inc., a manufacturer of critical
infrastructure products for electric utilities. He served as a U.S. naval officer
on nuclear submarines and has close to 30 years leading industrial businesses
in North America.

He had a singular mission: to build a world with better bosses. His hope is that
his books inspire you to look at leadership in a new light. 

Booktasters

I received a free copy in return for my honest review via Booktasters and
the author. 

The author was very friendly and very correct as well as Booktasters. 

All in the same boat is published on May 2nd. 2021. It is available on Kindle
and in Paperback on Amazon. 

Individual Advantages: Find the I in Team

 written by Dr. Bran Smith & Mary Smith

Summary

After helping over 18,000 CEO's, entrepreneurs, managers, and employees 
worldwide, Dr. Brian Smith shares his knowledge of creating great leaders
in his first book of The I in Team Series.

Dr Smith's approach to teaching is unparalleled, utilizing a combination of
personal storytelling and philosophy to present the reader with a meticulous
way of achieving prosperity.

Designed to engage and empower current and aspiring leaders with
information to find individual success, this book does not adopt a "one size
fits all" methodology. 

My Review

As I'm very interested in the psychological aspect of human beings, I really
wanted to read "Individual Advantages, Find the I in Team". 

This book didn't let me down. It fulfilled all my expectations. It is based on 
the experiences of the authors and I enjoyed the storytelling. It was clear,
structured with great messages and examples. 

Sometimes the personal stories made me laugh, others were more serious. 
Anyway, this book is a must read for people who are open for change,
interested in business or in psychology. Therefore I want to give this book
a 5 star rating. 

The Authors

Dr. Brian Smith resides in Algonquin, Illinois with his beautiful wife, René,

and their two dogs. During the work day, Brian immerses himself in finding
business solutions to help his clients succeed. 

Mary Smith, the daughter of Dr. Brian, has a bachelor's in English literature
and minored in psychology at the University of Redlands. She has been
working with IA Business Advisors since June 2014, starting as an editor. 
After graduating in 2016, she became a full-time employee; while her main
job still revolves around writing and editing. 

Before reviewing this book, I've had an e-mail from Mary Smith. It was very
correct and agreeable.

You can find both authors on Twitter @IinTeamSeries 

BookTasters

I've received a copy for free by Booktasters. Thank you very much for
this splendid opportunity! 

Source picture: Book Cover 

Bookreview: Brandlife

 Bookreview: 

Brandlife

written by Andrej Drapal

"Very useful information"

Summary

Do you sometimes feel like your brand runs you and not the opposite? Are you
feeling depressed for that reason? Are you stunned by brands, but then you do 
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do  not worry! Answers to these
and many other brand and branding related questions are to be found in this 
book. Brandlife is a branding philosophy and branding manual at the same
time. 

My review

All aspects of business really are interesting just as marketing and branding. 
It's fascinating how brands are developed and what the philosophy after the
brands is. 

"Brandlife" written by Andrej Drapal really has very useful information, 
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.

I certainly would recommend "Brandlife" to professionals such as managers
and marketers. This work also is important for students. 

I was doubting to give a four star or a five star rating. But as it's about 
doubting, I'll give it a five star rating. 

The author

Andrej Drapal is a philosopher, a journalist, an editor, a theatre producer in the
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter: 

@Andrejdrapal.

Booktasters

I received an advance copy for free from Booktasters and I'm leaving this review
voluntarily. Thank you for giving me this excellent reading chance! 

Source picture: Book Cover

Bookreview: I work for me

7 steps to successful Entrepreneurship

written by Snehal R. Singh

"Interesting guide for becoming and being your own boss." 

Summary

Are you a budding entrepreneur?
Do you own a start-up business or are you planning one?
Do you want to make sure that you achieve all your goals and more?
Working for yourself is fun, exciting and liberating. It is also scary,
demanding and exhausting. You want to succeed so badly, that you
will put in any number of hours to make your business work, but there
are ways to exceed your expectations without killing yourself in the process.
Now you can find the answers in I Work for Me: 7 Steps to Excel on
Your Entrepreneurial Journey, a book written by an entrepreneur just
like you, that provides advice like:
 The importance of having faith
 Turning ideas into plans
 Managing your time
 Building your brand
 Being accessible and approachable
 Facing your fears
 And much more…

Being your own boss means making the decisions and standing or falling
by them. There is nobody else to take the blame when things go wrong,
and you are the one who will reap the rewards when you get it right.

I Work for Me provides the insights needed to help you make the right
choices in your entrepreneurial journey and is a ‘must read’ book that
every entrepreneur should have in their library.

My review

Being your own boss is a dream of many people, but it also gives you

a great responsibility. 

"I work for me" is clearly and personally written. It offers lots of hints

to start up your own business. 

I would like to recommend this book to every manager and entrepreneur. 

So, I like to give this fantastic book a 5 star rating! 

The author

Snehal R. Singh is a Business &Writer's Coach, Publisher , Creator of
4 Book Series,
7XBest-Selling Author, Public Speaker. Check her website on this link.

Booktasters

I received an advance copy for free, via Booktasters and I'm leaving this review
voluntarily. Thank you very much for giving me this fantastic opportunity! 

Source picture: Book Cover

Bookreview: The Incredible Value of Employee Power - Unleashed

The Incredible Value of Employee Power
Unleashed how to gain competitive advantage
by treating your employees well!

"Excellent management book"

Written by Robertson Hunter Stewart

Summary

This is a book about the incredible source of largely untapped power which
exists within organisations and companies today, namely your employees.
It explains why this is the case and what to do about it.
The main paradigm of the book is that employees are the most important
resource for any organisation and should be treated as such; companies
need more than ever to become employee centric.Both now and in the
future, key themes such as autonomy, empowerment and employee
engagement will become the foundations upon which companies will
build competitive advantage. Building confidence and trust will become
 more and more crucial to success. As I say in the book:“Empowerment
is also to do with confidence and trust. If you think about the concepts of
confidence and trust in your life outside of work, I am sure that most of
you would agree that, if there is no trust within, for example, a family unit,
there is a great likelihood that this will lead to a serious problem.”

My Review

In my spare time, I recently started to study Industrial and Organizational
psychology, so this book "The Incredible Value of Employee Power:

unleashed How to gain competitive advantage by treating your employees
well!", interested me immediately. However I had a slight problem with the
long title. 

The book is written very clear and it has a good division into all paragraphs
and chapters. It also has excellent diagrams for clarification. 

I hope that more and more managers will read this book because employee
power is so important for businesses and organization. It's so logical that
a happy employee will produce more things and will be better for the 
organization. 

Therefore I would certainly recommend this book to all the managers or
to people who are - just as I do - interested in Industrial and Organization
psychology I would like to give this book a 5 star rating on 5.  

The Author

Robertson Hunter Stewart’s experience as an employee has now
stretched over a period of 36 years (56-years-old at the time of writing)
and he has spent the last 26 years in the service sector. Arriving in France
in 1992 (and speaking no French), Stewart worked his way up from cleaner
to General Manager of some of the biggest Luxury Hotels in Europe
(three of which with over a thousand rooms). He has led teams from a
few to several hundred during his career.

He also continues to teach in both French and English at Bachelors
and Masters Level for prestigious Management schools in Paris, France.

I really hope to read more excellent management books from Robertson Hunter
Stewart! I think people can learn a lot from him! 

BookTasters

I received a free copy via the author - Robertson Hunter Stewart
and BookTasters. Thank you very much for giving me the chance
to read this excellent management book! 

This book is available in Amazon.com. 

Source picture: Book Cover