The product launch checklist

A must read guide

My review

Marketing always have interested me a lot. That's why I read
and reviewed this book before my other reads. 

I enjoyed the book the product launch written by Dominic Frúges, 
because it offered a wide range of topics and tips about how to
launch a product. I also found the to do lists and the check lists
in the book very handy. 

It is clear that the author has lots of experience in this topic. So,
the book is an absolute must read guide for everyone who

is interesting in launching a product.

Of course I give a 5 star for the product launch.

Booktasters

I want to thank Booktasters and the author, Dominic Frúges
as well for providing me a free copy, in return for my honest 
review, which I did. 

The book "The product launch" was published August 28, 2022. 

Individual Advantages: Find the I in Team

 written by Dr. Bran Smith & Mary Smith

Summary

After helping over 18,000 CEO's, entrepreneurs, managers, and employees 
worldwide, Dr. Brian Smith shares his knowledge of creating great leaders
in his first book of The I in Team Series.

Dr Smith's approach to teaching is unparalleled, utilizing a combination of
personal storytelling and philosophy to present the reader with a meticulous
way of achieving prosperity.

Designed to engage and empower current and aspiring leaders with
information to find individual success, this book does not adopt a "one size
fits all" methodology. 

My Review

As I'm very interested in the psychological aspect of human beings, I really
wanted to read "Individual Advantages, Find the I in Team". 

This book didn't let me down. It fulfilled all my expectations. It is based on 
the experiences of the authors and I enjoyed the storytelling. It was clear,
structured with great messages and examples. 

Sometimes the personal stories made me laugh, others were more serious. 
Anyway, this book is a must read for people who are open for change,
interested in business or in psychology. Therefore I want to give this book
a 5 star rating. 

The Authors

Dr. Brian Smith resides in Algonquin, Illinois with his beautiful wife, René,

and their two dogs. During the work day, Brian immerses himself in finding
business solutions to help his clients succeed. 

Mary Smith, the daughter of Dr. Brian, has a bachelor's in English literature
and minored in psychology at the University of Redlands. She has been
working with IA Business Advisors since June 2014, starting as an editor. 
After graduating in 2016, she became a full-time employee; while her main
job still revolves around writing and editing. 

Before reviewing this book, I've had an e-mail from Mary Smith. It was very
correct and agreeable.

You can find both authors on Twitter @IinTeamSeries 

BookTasters

I've received a copy for free by Booktasters. Thank you very much for
this splendid opportunity! 

Source picture: Book Cover 

Bookreview: Brandlife

 Bookreview: 

Brandlife

written by Andrej Drapal

"Very useful information"

Summary

Do you sometimes feel like your brand runs you and not the opposite? Are you
feeling depressed for that reason? Are you stunned by brands, but then you do 
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do  not worry! Answers to these
and many other brand and branding related questions are to be found in this 
book. Brandlife is a branding philosophy and branding manual at the same
time. 

My review

All aspects of business really are interesting just as marketing and branding. 
It's fascinating how brands are developed and what the philosophy after the
brands is. 

"Brandlife" written by Andrej Drapal really has very useful information, 
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.

I certainly would recommend "Brandlife" to professionals such as managers
and marketers. This work also is important for students. 

I was doubting to give a four star or a five star rating. But as it's about 
doubting, I'll give it a five star rating. 

The author

Andrej Drapal is a philosopher, a journalist, an editor, a theatre producer in the
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter: 

@Andrejdrapal.

Booktasters

I received an advance copy for free from Booktasters and I'm leaving this review
voluntarily. Thank you for giving me this excellent reading chance! 

Source picture: Book Cover