Bookreview:
Brandlife
written by Andrej Drapal
"Very useful information"
Summary
Do you sometimes feel like your brand runs you and not the opposite? Are you
feeling depressed for that reason? Are you stunned by brands, but then you do
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do not worry! Answers to these
and many other brand and branding related questions are to be found in this
book. Brandlife is a branding philosophy and branding manual at the same
time.
feeling depressed for that reason? Are you stunned by brands, but then you do
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do not worry! Answers to these
and many other brand and branding related questions are to be found in this
book. Brandlife is a branding philosophy and branding manual at the same
time.
My review
All aspects of business really are interesting just as marketing and branding.
It's fascinating how brands are developed and what the philosophy after the
brands is.
It's fascinating how brands are developed and what the philosophy after the
brands is.
"Brandlife" written by Andrej Drapal really has very useful information,
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.
I certainly would recommend "Brandlife" to professionals such as managers
and marketers. This work also is important for students.
and marketers. This work also is important for students.
I was doubting to give a four star or a five star rating. But as it's about
doubting, I'll give it a five star rating.
doubting, I'll give it a five star rating.
The author
Andrej Drapal is a philosopher, a journalist, an editor, a theatre producer in the
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter:
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter:
@Andrejdrapal.
Booktasters
I received an advance copy for free from Booktasters and I'm leaving this review
voluntarily. Thank you for giving me this excellent reading chance!
voluntarily. Thank you for giving me this excellent reading chance!
Source picture: Book Cover
