Bookreview:
Brandlife
written by Andrej Drapal
Summary
feeling depressed for that reason? Are you stunned by brands, but then you do
not know how to handle them? Would you like to live in a world free of any
brand? Are you sure that brands are not alive? Do not worry! Answers to these
and many other brand and branding related questions are to be found in this
book. Brandlife is a branding philosophy and branding manual at the same
time.
My review
It's fascinating how brands are developed and what the philosophy after the
brands is.
perhaps sometimes a little too much information.
However it's written clearly and very structured, which I liked.
and marketers. This work also is important for students.
doubting, I'll give it a five star rating.
The author
largest cultural center in Slovenia. He also is a PR Business consultant and partner
in the largest Slovenian consultancy, founder of lobby profession in Slovenia and...
Andrej created Standard Branding Model in 2001. He is on Twitter:
Booktasters
voluntarily. Thank you for giving me this excellent reading chance!
Source picture: Book Cover